Category: Uncategorized

Word of mouth advertising is notoriously hard to track and quantify, which is a serious problem for companies and their ad agencies, but there’s no doubt that it can spread from individuals to the web in a variety of ways. Once an interested person enters the “conversion funnel” by finding your website via search engine,… Read more

It’s extremely difficult if not impossible to generate qualified free (organic) search engine traffic in the absence of a business foundation that includes strong relationships with customers, industry associations and other businesses. There are many factors at play in building a pro-marketing foundation and putting it to work in the service of drawing interested customers… Read more