East Bay Search Marketing
Search Marketing News
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SEO and the AI tsunami
AI tech has been utilized within search engine algorithms and interfaces for some time, and more recently seems poised to revolutionize the publishing / SEO side of search as well, most obviously through chatbots’ influence on copywriting and new media. In my opinion the latter threatens to be a Pyrrhic victory for website owners who…
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Marketing untrackables: dreaming and word of mouth advertising
Word of mouth advertising is notoriously hard to track and quantify, which is a serious problem for companies and their ad agencies, but there’s no doubt that it can spread from individuals to the web in a variety of ways. Once an interested person enters the “conversion funnel” by finding your website via search engine,…
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Business Connections, Conversion Funnels and How to Build Qualified Traffic
It’s extremely difficult if not impossible to generate qualified free (organic) search engine traffic in the absence of a business foundation that includes strong relationships with customers, industry associations and other businesses. There are many factors at play in building a pro-marketing foundation and putting it to work in the service of drawing interested customers…