East Bay Search Marketing Services for Non-Profits and Small Businesses
Reach New Audiences and Generate New Leads, Sales and Long Term Customers
HOLISTIC SEARCH MARKETING
How It Works
We ground your SEO and PPC campaigns in data on keyword search popularity, analysis of your website, location factors, a SWOT lens and insights into your business’s customers, sales funnel and competitive landscape.
Research / Analytics
Our data driven process starts with keyword research (volume, competition) and analyzing your website’s current traffic sources and its behaviors.
Campaign Strategy & Tactics
Crafting marketing strategies and deploying effective tactics are where the rubber meets the road. Brand and mission inform all aspects of strategy, and data measures success and leads the way to continual improvements.
Attribution Modeling
Arguably the Holy Grail of online marketing, attribution modeling attempts to understand the complex paths that people follow before they complete a conversion on your website. It’s a “wicked” problem, but one we have extensive experience with.
How We Work
SEO and Paid Search Process
01
Deep Knowledge of Your Business
We believe that all marketing efforts must be guided by the knowledge and culture embedded in your organization. We begin with conversations your business’s sales propositions, goals, clients, competitors, and key performance metrics.
04
Continual Improvements
The work of enhancing campaigns is never finished. We use a controlled iterative process (A/B testing), traffic analysis and attribution modeling to figure out what works and what doesn’t. By collecting and studying this data we can shift our focus, make adjustments and add new paths for visitors to get to know you better and ultimately convert into new customers.
02
Campaign Planning
The foundation of marketing campaigns is a combination of a holistic view of your organization, a thorough website audit, and relevant data sourced from various vendors. Integrating different channels like email, social and display advertising yields greater impact.
03
Campaign Build Out
Because every campaign strategy is unique, the tactics used to execute your strategies aren’t cookie cutter either. For some campaigns content creation will be the primary focus, for others making existing content “stickier” will make the most difference. With our creative and dev partners we can bring multiple and complex approaches to realizing your strategies in big
Success
Proven track record
12
Years
Need expert guidance?
Struggling to find the solutions you need? Let our team assist you.